Blog || “It’s The Hustle” Press Release

Northwest Reggae Artist Bobby Hustle Readies Long Awaited Debut Album “It’s The Hustle” Due for Release on his own label July 17th, 2015. Featuring Special Guests Including Sizzla and Exco Levi.


For Immediate Release – Seattle, Washington – It’s the Hustle” is Bobby Hustle’s brand new debut album, comprised of eleven original songs recorded, mixed, and mastered at Dynasty Studio in Seattle, WA by Dan Grossman and Michael Gore (MG) of Loud City Productions. The album features collaborations from 4-time Juno Award winner Exco Levi on the track Defend Them, as well as the Conscious Jamaican reggae kingpin Sizzla Kalonji on the smoker’s anthem Smoke Some Ganja. The Loud City team produced nine of the eleven songs, while Royal Order Music and Bizzarri Records produced the other two tracks. With topics ranging from young love and carefree times to conscious social commentary and the hardships of being an independent artist, there is sure to be something for everyone on It’s the Hustle.

Bobby Hustle has a simple mantra: A rich life balances hard work with the luxuries afforded by one’s labor. Bobby expresses this balance through reggae music in a style all his own.  Being one of few Americans featured on internationally recognized riddim releases from Jamaica to the UK and from Spain to California, Bobby is considered a rising star in the US reggae scene, doing what few artists have done before him while climbing the ranks of the scene globally.

Born and raised in Seattle, Washington, a city known for legendary musical artists like Jimmy Hendrix and Nirvana, Bobby was organically exposed to a diverse range of music. He recalls listening to and liking everything from Motown classics to punk rock, hip-hop, jazz, country, and everything in between.

By elementary school he was taking saxophone lessons and it wasn’t long before he heard reggae music for the first time. He picked up a guitar and began emulating his favorite singers. Like many kids outside Jamaica, the first reggae Bobby fell in love with was Bob Marley. But unlike many, Bobby’s fascination with the genre didn’t start and stop with the King of Reggae. He went on to discover the deep wealth of talent in artists like Garnett Silk, Dennis Brown, and Steel Pulse, to name a few. Fascinated with the culture, Bobby spent much of his teens and early twenties searching out artists on vinyl record or CD, studying lyrical styles and patterns, and learning Jamaican patois. All the while he would listen to instrumental versions and write original lyrics, developing his own style and voice over time.

In 2007 Bobby started working with Seattle, Washington based Dynasty Records and in 2010 he released his first song, “That’s Right,” on the Washington DC riddim from Bread Back Productions (JA). With polished lyrics and a natural sense of melody, Bobby delivers the perspective of a young hustler, constantly on the move yet still enjoying every moment on his way to success.  Since those initial recordings and releases Bobby has toured across the United States independently as well as multiple times with Konshens, Protoje and Gappy Ranks respectively. Bobby’s music has been well received in the streets, clubs and on international radio platforms.

In October of 2012 Bobby performed in Moscow, Russia, and followed that up in December 2013 with an eight-show tour of Japan playing alongside the likes of Unity Sound, Mighty Crown, and Stone Love Sound.  Throughout 2014 Bobby continued to tour the US while making time to record plenty of new music, including songs for well-known producers Kemar “Flava” McGregor (JA), Jugglerz Records (DE) and Royal Order Music (US).  He has already reached radio charts worldwide with tunes like “Kush Morning,” “Weed Like Mine,” and “Seventh Time Rise.

It’s The Hustle will be released worldwide digitally and physically on July 17th, 2015.

For more information about the release, upcoming shows, or to Pre-order the album, visit Bobby’s website at or


For Physical Distribution inquiries please contact Steffen Franz or Ben Lang of Independent Distribution Collective at 415-292-7007, or via email at

For general Interview Requests or other Media Inquiries contact Billy James of Glass Onyon PR at 828-350-8158 or

For Urban Media inquiries contact Brendan Blandy of ConnectiveMKT

For Reggae Media inquiries contact King Ivier at

For Digital Distribution inquiries contact Jerome Forney of Independent Distribution Collective at 415-292-7007 or via email at

For Booking contact:

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